LinkedIn is made for business professionals to network and to find new positions (when they are looking for one!). It’s easy to notice that profile pages were designed in a way that resembles a resume. They include contact information, job titles, job descriptions, skills, projects, certifications, etc. There’s a reason why applications ask for your LinkedIn to pre-populate the form.
While it’s helpful to have an accurate job description that details your work if you are looking for a new position, it doesn’t do you much good if you’re not planning on switching jobs. So instead of having a job description that caters to someone from HR, make it appeal to a prospect that could be a potential customer.
Looking through the eyes of someone interested in buying an insurance policy, how might that person perceive your profile? A prospect might care about these descriptors:
- Interviewed prospective clients and reviewed their existing policies, enabling me to provide them with the best coverage and premium options available based on their financial needs and goals.
- Conducted both in-home and group presentations and provided detailed explanations of policy guidelines and benefits to clients and their families.
- Sent reminders of premium payments and notified customers of any rate changes.
- Achieved a 25% success rate in selling extra coverage.
- Achieved or exceeded target insurance sales quota of $20,000/month consistently
Instead of doing what LinkedIn suggests for you in terms of providing a description for your job, use this space for targeting your audience and sharing the value that you can offer. Use something like this:
We provide optimal coverage at low rates to ensure that you, your loved ones, and your possessions are protected. In the event of a claim, we give unparalleled support to guide you through the process. You can trust your local agent to be there for you! See what others are saying about us.
⭐ “Michael was able to save us $600 a year on our auto and home policy. I thought Geico couldn’t be beat, but boy was I wrong!” -- Happy Client
⭐ “I got into a minor car accident last week and Michael was able to personally meet with me and quickly complete the claim. A few years ago, I was with another agency and the claim was a nightmare. I had to drive an hour to get to the nearest adjuster. After this experience, I wanted a local agent to help out if something bad were to happen again. I’m glad we made the switch and would recommend Michael wholeheartedly.” -- Ivana Smile
After changing your current job description to show your value, you might rightly wonder, “What do I do with my previous jobs?” I personally wouldn’t add a description to previous jobs; I would just leave it empty. I recommend using only one description (your current position). The more information you have, the more distracted your viewer might be. You want them to concentrate on the value you can currently offer them. Anything else could jeopardize a sale.